SUSTAINABILITY
ASSESSMENT
In today’s business landscape, sustainability has become a critical component of corporate strategy. A comprehensive sustainability assessment helps organisations understand their environmental, social, and governance (ESG) impacts while aligning their operations with broader sustainability goals.
Developing robust sustainability strategies not only meet regulatory requirements but also drive innovation and enhance brand loyalty.
This assessment typically involves three key components: a review of the company strategy, market analysis and materiality assessment.
At WPP, we incorporate an additional crucial step by evaluating the existing initiatives within the organisation, providing a solid foundation for fostering positive sustainable practices.
Our Approach
Sustainable Initiatives
Evaluating the organisation’s current lead by example initiatives and reviewing their alignment with the Sustainable Development Goals (SDGs). This assessment enables the organisation to prioritise its existing projects, enhance those with potential and ultimately incorporate them into a comprehensive sustainability communication strategy.
Goals Setting & Planning
Company sustainability strategy review
Evaluating current sustainability practices, policies and goals to identify strengths and weaknesses. This process uncovers opportunities for improvement, ensures alignment with stakeholder expectations and establishes clear, measurable sustainability objectives that drive long-term value creation.
Market ecosystem
analysis
Identifying stakeholders and assessing emerging trends and dynamics related to sustainability. This includes considering compliance requirements and recognising potential risks and opportunities, allowing organisations to tailor sustainability initiatives effectively and position themselves as leaders in their field.
SWOT
analysis
Applying the SWOT strategic analysis framework (Strengths - Weaknesses - Opportunities - Threats) to gain insights into internal capabilities and external environment, driving growth and enhancing competitiveness.
Materiality Assessment
Identifying and prioritising the environmental, social and governance (ESG) issues that are most significant to the organisation’s stakeholders and its business operations, helping to focus their sustainability efforts on the areas that matter most. Enhancing stakeholders' engagement, prioritising resources, identifying potential risks and opportunities, improving transparency and accountability in sustainability reporting.
IDENTIFY
TOPICS
ASSESS
TOPICS
REPORTING PRIORITY
DISCOVERY ANALYSIS